Sunday, April 17, 2005

Why I am switching to Coca-Cola. Forever.

Was this ad campaign developed by Pokemon-saturated high fructose corn syrup-addled tragically hip first graders? Because I do not get it.

Happily, this means I am not the desired demographic.

But, . . . who is? Thirsty robots on a diet?

11 Comments:

At 8:58 PM, Anonymous Anonymous said...

Few feeling on this earth are as depressing or desperate as being in the non-target demographc. Why not get your news from people who've never been targeted by advertising... ever,
www.dontyouhatepants.blogspot.com Fair, but dangerously unbalanced

 
At 9:12 PM, Blogger Drew said...

But I don't hate pants. I rather like them.

 
At 11:38 PM, Blogger Jib said...

The Wookie scares me.

 
At 8:12 AM, Blogger That Dude said...

This ad campaign makes little to no sense, but maybe that's how they plan to get pub. Either way, "Oneify" is downright stupid, it reminds me fo the movie "That Thing You Do" when The Wonders first started they calle dthemselves the Oneders and everyone thought it was the O-needers.

 
At 3:27 PM, Blogger Mattress said...

I like the oneify campaign. The design is a throwback to 60's modernism, clean and fun. I'm not entirley sure how a one calorie soda brings different people together better than any other soda, but I still enjoy the design.

 
At 3:27 PM, Blogger Mattress said...

I like the oneify campaign. The design is a throwback to 60's modernism, clean and fun. I'm not entirley sure how a one calorie soda brings different people together better than any other soda, but I still enjoy the design.

 
At 3:37 PM, Blogger Dave said...

THANKS. Your family has stock in Coke!

 
At 11:11 PM, Anonymous lance amalfi said...

this campaign is the coolest thing i've seen in a long time. The idea is so simple i can't believe "anonymous" didn't get it. It's all about random or opposite things coming together. what's so hard about that? congrats pepsi, way to take a risk.

 
At 6:35 PM, Anonymous Anonymous said...

geoff mcfetridge designed it. do some research and you'll discover why it's so good and who it's targeted at.

 
At 6:48 PM, Blogger Drew said...

It's not good. It's stupid. But then, I'm nearly 40.

 
At 5:24 PM, Anonymous Anonymous said...

Sorry that you don't get it or simply don't like it. It'll be alright.

I certainly love the campaign, because it has a great reference to humanity, and the understanding that "more unites us than divides us" is very true.

Thanks for posting this. I agree with Pepsi on this one, that Geoff guy is a genius. Someone should snap him up quick. Although, the illustrations could use a bit of work.

 

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